CAMILLE
UX/UI, Branding
2024
THE BOATHOUSE
The Boathouse is a chic restaurant offering a refined dining experience with stunning panoramic views. The objective was to redesign their website to boost online reservations and reflect the restaurant's sophisticated ambiance.
- CLIENT THE BOATHOUSE
- YEAR 2023
- CATEGORY RESTAURANT
RESEARCH
Conducted user research and analyzed feedback to understand pain points and opportunities for improvement.
DESIGN
Created wireframes to outline the website structure and layout, focusing on key functionalities like the reservation system. Designed a sleek, dark-themed interface with minimalistic elements and incorporated the restaurant’s accent color to maintain a sophisticated look.
PROTOTYPE
Developed interactive prototypes to visualize user interactions and refine the user experience based on testing.
PROBLEM
The Boathouse, a chic restaurant known for its refined ambiance and panoramic views, faced a significant challenge: only 10% of reservations were made online, with most customers preferring to call. The outdated and unattractive website deterred potential customers, and the lack of clear information led to confusion and inefficiencies. 65% of our respondents found the website ugly and confusing.
SOLUTION
The solution involved creating a sleek, dark-themed website that simplified the reservation process and provided clear, attractive information. By enhancing the user experience and incorporating minimalistic design elements with the restaurant's accent color, the new website now encourages online engagement and reflects the high-quality image of The Boathouse.
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