AREA21

The journey began with comprehensive research to understand the unique needs and goals of Area 21. I conducted in-depth interviews with the fitness center's stakeholders and analyzed competitor websites to gather insights into the industry standards and best practices. This research phase was crucial in identifying the target audience and defining the key features and functionalities required for the website.

With the research insights in hand, I moved on to the design phase. I created wireframes and mockups to visualize the website's layout and user interface. The focus was on creating a clean, modern, and intuitive design that would provide an excellent user experience. I carefully selected color schemes, typography, and imagery that reflect the dynamic and energetic nature of Area 21.

The final phase was the development of the website using WordPress. Leveraging this powerful content management system, I built a responsive and scalable website that is easy to manage and update. Custom plugins and themes were developed to meet the specific requirements of Area 21, including a schedule for classes, trainer profiles, and an integrated contact form. Ensuring optimal performance and SEO-friendliness were also key priorities during development.